Ahh, yes, the Moral Superiority Clause. In which someone tells you how dumb it is to put energy into something they deem unworthy, because there's Starving Children in China(tm). Usually paired with the It's Just A Game statement, in which the digital nature of the source material is seen as further indication of the unworthiness of attention.
There are some of us who believe in Uru's inherent worth. That it should exist not because it's a money maker, or because it's cool to play, or whatever. We see the dream, and we want it to be real, because it deserves to be shared on its own merit. We put time and energy towards it because we feel it is the right thing to do.
No one, not jackal59, not anyone else, has the right to denigrate our joy in Uru, our dedication to bringing Uru to life because it should be. Snicker all you want behind your hands, but some of us still believe in beauty for beauty's sake. That things that inspire wonder are meant to exist come hell or high water. And that's something that all the snide comments and waving of business models can't take away. It's called 'faith'.