I really think the community needs to embrace The Great Tree of Possibilities 2.0 (like Web 2.0 but different). We need to look at Uru as everything that happens in the community - age creation, fan-fiction, Cyan content, Mysterium, the forums, the websites, etc. Hopefully the official use of the Guilds (Cyan seems to have finally learned that lesson!) will make part of it about the fans as much as the fiction.
It's time for each of us to be the Grower. And I'm happy to browse other people's gardens
Yeahthat. Uru is, always has been, more than a game. It is a 'game' that brings the parts together, but Uru is the gathering of people together.