Cyan Worlds was dead. And not just metaphorically so, they had closed their doors, sent the workers home. Just Tony and Rand were left, to tie up some loose ends, and wait on the answer to a long shot.
It was a long shot that came through. GameTap would publish Uru Live.
Very few companies are brought back from the brink in this way, and Cyan would have been NUTS to put all their eggs in the Uru basket.
So what to do? You have a game that may bring in lots of people, may grow large, but from day one you know you won't have the resources to devote to it to make it as optimally performing as it can be. But, the act of putting it out there is going to bring in money...money that will keep you open, money that will mean you can keep working.
You put the game out there, you give it just enough to keep it afloat for the contract year, and you work your ass off on other options. You make absolutely sure you have other irons in the fire.
If the Uru works, cool. If not, then your company is still alive, something that it most decidedly wasn't a couple years ago.
Cyan had to have known that they would be struggling to keep Uru dynamic with what they had, and they seemed to ignore many efforts to uplift their efforts. Maybe that was because their main focus wasn't, and never had been, Uru. Uru was the crash cart, the ambulance. The other things they started working on were the things that were meant to sustain life.
It makes a whole lot of sense. Look how, after EoA, they were done with the D'niverse, and then suddenly Uru was back. Look at how the story started to lean in the direction of user-created Ages being the salvation. How the Guilds that were presented were the ones that supported community continuity and Age Building. How they're talking about hosting their own servers now.
Maybe their whole focus has been 'keep Uru running long enough to get our heads above water, and then give it back to the fans'.